Insights
Ideas from the build.
Practical notes on software, AI, HR technology and growth, from the team that ships it.
All articles
How to choose an LMS for your institute
Eight questions to answer before you commit to a learning platform, from live classes to data ownership.
6 min read
Replacing Zoom for live classes: what to check first
Running many live classes a day? Here is how to judge whether a dedicated class platform makes sense.
5 min read
HRMulti-country payroll: what changes when your team crosses borders
The practical differences between running payroll in one country and in several, and how software helps.
6 min read
SEOAI search visibility: how to get cited by AI assistants
Generative engine optimisation in plain terms, and the first steps to take.
7 min read
AIAI agents for customer service: where they pay back first
Four places where AI agents usually earn their keep quickly, and two where to be careful.
5 min read
SEOSEO vs AEO vs GEO: what is the difference?
What search, answer engine and generative engine optimisation each aim for, where they overlap, and what to do first.
6 min read
E-commerceShopify vs WooCommerce vs custom: which should you choose?
Honest trade-offs between Shopify, WooCommerce, headless and custom stores, matched to business type, plus when to migrate.
7 min read
E-commerceE-commerce launch checklist: what to check before you go live
A practical pre-launch checklist for online stores, covering payments, tax, shipping, speed, tracking, SEO and legal pages.
7 min read
DevelopmentHow to choose a software development company
Questions to ask, red flags to spot, and what to agree on code ownership, contracts and time zones before you sign.
7 min read
AIWhat is RAG? Retrieval-augmented generation explained
A plain guide to retrieval-augmented generation: how it works, when a business needs it, and how to keep answers accurate and private.
6 min read
