SEO · Generative engine optimisation
Generative engine optimisation (GEO): get cited by AI.
Buyers now ask AI assistants which provider to choose. GEO is the work of making sure those assistants can find, understand and accurately cite your business when it is relevant.
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In short
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is the practice of improving how AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Copilot find, describe and cite a brand. technocity opens access to AI crawlers, clarifies your entity, aligns facts across the web, earns independent mentions and tracks visibility across a fixed set of buyer prompts.
Sound familiar?
The problems we solve
ChatGPT recommends competitors when asked about you
AI assistants quote outdated prices or services
Your robots.txt blocks AI crawlers by accident
No way to measure AI visibility
What’s included
How we can help
AI visibility baseline
Run a fixed set of buyer prompts across major assistants and record mentions, citations and accuracy.
Crawler access and llms.txt
Review robots.txt, firewall and CDN rules for AI bots and publish an llms.txt file.
Entity and facts alignment
Make your name, offering, locations and key facts consistent across your site, profiles and directories.
Mentions and citation building
Earn independent coverage in sources AI assistants already draw on: reviews, lists, forums and press.
Timelines are typical starting points. Every project is scoped with you first.
What you get
- Prompt set and baseline visibility report
- AI crawler access review and robots.txt changes
- Published llms.txt file
- Organization and entity structured data
- Facts consistency audit across third-party sites
- Monthly prompt-based visibility and accuracy report
Tools and technology
How it works
From first call to results
Baseline by prompt
We ask each assistant the questions your buyers ask and record whether you appear, how and with which sources.
Open the doors
AI crawlers such as GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot are allowed where you choose, and blocks are removed.
Make facts unambiguous
Your site, structured data and third-party profiles state the same facts in the same words.
Earn and re-measure
We pursue independent mentions in the sources assistants cite, then rerun the prompt set monthly.
Questions
Common questions
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is the practice of improving how generative AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Copilot mention, describe and cite a brand in their answers. It combines technical access for AI crawlers, clear entity information, consistent facts and independent mentions across the web.
How is GEO different from SEO and AEO?
SEO aims to rank pages in search results and AEO aims to be the quoted answer in features such as snippets and Google AI Overviews. GEO aims to be cited or recommended inside AI assistants like ChatGPT and Perplexity, which blend their training data with live web retrieval and often favour third-party sources.
How do I get my business cited by ChatGPT?
To improve the chance of ChatGPT citing your business, allow OpenAI's search crawler, rank well in the web results it retrieves, state your facts clearly on your own site and earn mentions on independent, trusted sites. No one can guarantee a citation, because answers vary by prompt and change over time.
What is llms.txt and do I need one?
llms.txt is a proposed standard: a plain text file at the root of a website that summarises the site and links to its most useful pages for language models. Support from AI providers is still limited, so it is a low-cost addition, not a replacement for crawler access and good content.
How do you measure GEO results?
GEO results are measured by running a fixed set of realistic buyer prompts across AI assistants on a schedule and recording whether the brand appears, how accurately it is described and which sources are cited. Referral traffic from AI assistants in analytics adds a second signal.
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