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SEO · International SEO

International SEO for every market and language.

Selling in several countries means search engines must know which page belongs to which market. We plan the structure, implement hreflang correctly and localise pages so each market gets its own answer.

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In short

What is international SEO?

International SEO is the work of making sure search engines show the right language and country version of your site to each audience. technocity chooses between ccTLDs, subdomains and subfolders, implements hreflang without conflicts, plans market and language pages and localises keywords, so visitors in each country land on a page written for them.

Sound familiar?

The problems we solve

UK visitors land on your US pricing page

Hreflang errors flood Search Console

Translated pages copy keywords nobody searches

Unsure whether to buy country domains

What’s included

How we can help

Market structure plan

A reasoned choice of ccTLD, subdomain or subfolder for your markets, budget and team.

from 1 week

Hreflang implementation

Correct, reciprocal hreflang in HTML, headers or sitemaps, with x-default and validation.

from 2 weeks

Localised keyword research

Search demand gathered per country and language, not translated from English.

from 2 weeks

Market page roll-out

Templates and content for new country or language sections, launched market by market.

from 4 weeks

Timelines are typical starting points. Every project is scoped with you first.

What you get

  • Domain and URL structure recommendation
  • Hreflang map for all language and country pairs
  • Validated hreflang implementation
  • Keyword sets per market and language
  • Localisation guidelines for writers and translators
  • Per-market performance dashboard

Tools and technology

Google Search ConsoleBing Webmaster ToolsScreaming FrogHreflang validation toolsNext.js i18n routingWordPress multilingual pluginsLooker Studio
Get a scoped estimate

How it works

From first call to results

1

Market mapping

We list target countries and languages and check where demand and revenue already come from.

2

Structure decision

We weigh ccTLDs, subdomains and subfolders against authority, cost and local trust signals.

3

Implement hreflang

Tags are generated from one source of truth so every page pair stays reciprocal.

4

Localise and launch

Pages go live per market with local keywords, currency, contact details and examples.

Proof

Related work

International education

A course finder and partner portal for study abroad

Medcity Study Abroad

Development, SEO

A portal where students and partners search courses across countries, compare options and manage applications in one dashboard.

Read the case study

Questions

Common questions

What is international SEO?

International SEO is the practice of optimising a website so search engines show the correct language or country version to each user. It involves site structure decisions, hreflang tags, localised content and keyword research for each target market.

What does hreflang do?

Hreflang tells search engines which language and country each version of a page targets, so they can show the right version in each market. Every page in a set must reference all the others, including itself, or the tags may be ignored.

Is a ccTLD or a subfolder better for SEO?

A subfolder is usually the better default because all markets share one domain's authority and one technical setup. A ccTLD such as .de or .co.uk sends a strong local signal and can build trust, but each domain must earn authority separately and costs more to run.

Is translating my website enough for international SEO?

No, translation alone is rarely enough for international SEO. People in each market use different search terms, currencies, examples and units. Keyword research per market and local review of the copy matter as much as the hreflang setup.

Can one English site target several countries?

Yes, one English site can target several countries using separate pages for regions such as the UK, US and Australia, linked with hreflang. This is worth doing when prices, spelling, delivery or legal terms differ between those markets.

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