Digital Marketing · Analytics and tracking

Analytics and tracking set up so the numbers mean something.

We build the measurement layer underneath your marketing, so ad platforms, analytics and your sales data finally agree.

Start a project What’s included

Growth · Campaigns

Qualified leads, last 12 weeks

All channels

Search · BrandGoogleLearningScale

Prospecting · VideoMetaTesting 3 hooksWatch

Retargeting · 30 daysMetaStableKeep

Lead form · B2BLinkedInLearningWatch

In short

What is analytics and tracking?

Analytics and tracking is the setup that records what visitors do and sends accurate conversion data to analytics and ad platforms. technocity designs a measurement plan, configures GA4 and Google Tag Manager, adds server-side tagging and conversion APIs for Google and Meta, implements consent mode, and builds dashboards that match your real sales figures.

Sound familiar?

The problems we solve

GA4 shows different numbers from your shop or CRM

Conversions fire twice, or not at all, after site changes

Ad blockers and browser limits hide a share of real sales

Consent banner blocks tags with no fallback measurement

What’s included

How we can help

Measurement plan and GA4 setup

A documented event and conversion plan, then GA4 configured with clean events, custom dimensions and filters.

from 1 week

Tag Manager rebuild

Google Tag Manager containers cleaned up or rebuilt with a clear data layer and naming standard.

from 1 week

Server-side tagging and conversion APIs

A server-side GTM container plus Google enhanced conversions and the Meta Conversions API.

from 2 weeks

Consent mode and dashboards

Consent mode v2 wired to your consent platform, plus Looker Studio dashboards for each team.

from 2 weeks

Timelines are typical starting points. Every project is scoped with you first.

What you get

Measurement plan listing every event, parameter and conversion
Configured GA4 property with BigQuery export where useful
Documented Google Tag Manager container and data layer spec
Server-side tagging container with conversion API connections
Consent mode v2 implementation tested by region
Looker Studio dashboards reconciled with sales data

Tools and technology

GA4Google Tag ManagerServer-side GTMGoogle Cloud RunMeta Conversions APICookiebotBigQueryLooker Studio

Get a scoped estimate

How it works

From first call to results

Write the plan

We agree which actions matter and define every event and parameter before touching any tags.

Build the data layer

Developers or we add a clean data layer so tags read reliable values from the site.

Move tags server-side

Key conversions are routed through a server container to Google and Meta for better coverage and control.

Reconcile and report

We compare tracked conversions with your real orders or leads and fix gaps before building dashboards.

Proof

Related work

Education

One learning platform for a multi-branch academy

Medcity International Academy

Development, LMS, Teknolyv

A self-hosted learning platform that brought courses, live classes, payments and attendance together, replacing a third-party LMS and a separate online shop.

Read the case study

Questions

Common questions

What is server-side tagging?

Server-side tagging moves tracking tags from the visitor's browser to a server you control, which then forwards data to analytics and ad platforms. It improves data quality, page speed and control over what is shared. technocity sets up server-side Google Tag Manager, usually hosted on Google Cloud.

What is Google consent mode v2?

Google consent mode v2 tells Google tags whether a visitor has agreed to analytics and advertising cookies, and adjusts tracking to match. It is required for advertisers using Google services with visitors in the European Economic Area. technocity connects consent mode to your consent banner and tests each consent state.

Why does GA4 show different numbers from my store or CRM?

GA4 often differs from store or CRM figures because of consent refusals, ad blockers, duplicate events, missing tags on some pages or different attribution rules. Some gap is normal. technocity traces the causes, fixes what can be fixed and documents the remaining expected difference.

Do I need the Meta Conversions API if I already have the Pixel?

Yes, in most cases. The Meta Conversions API sends events from your server and recovers conversions the browser Pixel misses because of ad blockers and privacy limits. technocity runs both together with event deduplication so each conversion is counted once.

Can technocity build marketing dashboards?

Yes. technocity builds dashboards in Looker Studio, or other tools you prefer, that combine GA4, ad platform and sales data in one view. Each dashboard is designed for a specific audience, such as leadership or the marketing team, and checked against real numbers.

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