Digital Marketing · Google Ads management
Google Ads management that spends on intent, not guesses.
We build and run Google Ads accounts that buy the searches your customers really make, with tracking you can trust.
In short
What is Google Ads management?
Google Ads management is the ongoing setup, bidding, keyword, creative and budget work that keeps paid campaigns on Google Search, Shopping, YouTube and Performance Max profitable. technocity audits existing accounts, rebuilds structure around commercial intent, configures enhanced conversions, prunes wasted search terms weekly and reports results in an account you own.
Sound familiar?
The problems we solve
Broad match is spending on searches that will never buy
Performance Max hides where the budget actually went
Conversions are double counted or missing entirely
Ads and landing pages say different things
What’s included
How we can help
Account audit
A line-by-line review of structure, bidding, search terms and tracking with a fix list ranked by impact.
Search and Shopping build
New campaigns built around intent groups, negative lists, product feeds and tested ad copy.
Performance Max setup
Asset groups, audience signals, feed segmentation and brand exclusions configured so PMax does not cannibalise search.
Ongoing management
Weekly search term reviews, bid and budget changes, ad tests and a monthly written report.
Timelines are typical starting points. Every project is scoped with you first.
What you get
- Written audit with screenshots and a ranked fix list
- Restructured account with documented naming conventions
- Shared negative keyword lists maintained weekly
- Enhanced conversions and offline conversion import where relevant
- Merchant Center feed review for Shopping advertisers
- Monthly report on cost, conversions and search term trends
Tools and technology
How it works
From first call to results
Read the search terms
We start with what people actually typed before clicking, because that shows where money leaks.
Fix conversion data
Smart bidding only works on clean signals, so tracking and conversion values are corrected first.
Rebuild around intent
Campaigns are regrouped by buying intent, with matching ads and landing pages for each group.
Tune every week
We review queries, bids, assets and budgets weekly and record each change and its reason.
Questions
Common questions
How long does it take for Google Ads to work?
Most Google Ads accounts need two to six weeks to show a reliable picture, because smart bidding needs conversion data to learn. technocity uses that period to clean search terms and confirm tracking, then makes larger budget decisions once enough results have been recorded.
Is Performance Max better than Search campaigns?
Neither is better in every case. Performance Max reaches more inventory across Google but gives less control and visibility, while Search campaigns give precise keyword control. technocity often runs both, with brand exclusions and feed segmentation so Performance Max adds reach instead of taking credit for searches you would win anyway.
What is a negative keyword in Google Ads?
A negative keyword stops your ad showing for searches containing that word or phrase. It is the main way to stop paying for irrelevant clicks, such as job seekers or people looking for free versions. technocity maintains shared negative lists and reviews search terms every week.
Do I need to give technocity ownership of my Google Ads account?
No. Your Google Ads account stays in your name and under your billing at all times. technocity requests manager or admin access through Google's standard linking, and you can remove that access whenever you choose without losing any campaigns or history.
Can you promise a certain number of leads from Google Ads?
No. Lead volume depends on search demand, competition, your offer and your website, none of which an agency fully controls. technocity sets realistic targets from your data, explains the assumptions behind them and reports openly on what is and is not working.
Keep exploring
Related services
Performance marketing
Paid media run on real numbers
Digital MarketingConversion rate optimisation
More results from the same traffic
SEOE-commerce SEO
Product and category pages that rank
Digital MarketingMeta Ads management
Facebook and Instagram ads
Digital MarketingSocial media marketing
Organic social that builds trust
Digital MarketingContent marketing
Content buyers actually use
