Digital Marketing · Conversion rate optimisation
Conversion rate optimisation based on evidence, not opinion.
Before buying more traffic, we find out why the visitors you already have are leaving, and fix the biggest reasons first.
In short
What is conversion rate optimisation?
Conversion rate optimisation is the process of increasing the share of website visitors who complete a goal, such as buying, booking or enquiring. technocity studies analytics, session recordings, heatmaps and user feedback to find friction, writes testable hypotheses, runs A/B tests or careful changes, and documents what each test teaches about your customers.
Sound familiar?
The problems we solve
Ad traffic arrives but very few visitors buy or enquire
Checkout or form drop-off is high and nobody knows why
Redesigns are based on opinion, then results get worse
Mobile pages are slow and awkward to use
What’s included
How we can help
Conversion audit
A funnel analysis with recordings, heatmaps and a usability review that ranks every issue found.
Landing page builds
Dedicated landing pages for paid campaigns, written and designed around one clear action.
A/B testing programme
A steady cadence of tests with documented hypotheses, sample sizes and results.
Checkout and form fixes
Field reduction, error handling, payment options and trust signals improved where buyers drop off.
Timelines are typical starting points. Every project is scoped with you first.
What you get
- Funnel report showing where and how visitors drop off
- Heatmap and session recording findings with clips
- Prioritised hypothesis backlog scored by impact and effort
- Designed and built test variants or new landing pages
- Test results log with statistical confidence recorded
- Page speed and mobile usability fixes on key pages
Tools and technology
How it works
From first call to results
Find the leaks
We map the funnel in analytics to see exactly which step loses the most people.
Watch real sessions
Recordings and heatmaps show what confuses visitors at those steps.
Test one idea at a time
Each change is run as a controlled test with a sample size set in advance.
Keep what wins
Winning variants are built permanently and every result goes into a shared learning log.
Questions
Common questions
What is a good conversion rate for a website?
There is no single good conversion rate, because it varies widely by industry, price, traffic source and what counts as a conversion. Comparing against your own past results is more useful than any benchmark. technocity measures your baseline per traffic source and works to improve it.
How much traffic do you need for A/B testing?
A/B testing needs enough conversions per variant to reach a reliable result, which often means a few hundred conversions per variant during the test. Low-traffic sites can still improve through usability research and larger, bolder changes. technocity calculates sample sizes before any test starts.
Is CRO only about changing button colours?
No. Conversion rate optimisation is mainly about understanding why people do not act, then fixing the offer, message, page structure, speed or checkout. Button colours rarely matter much. technocity focuses on the issues research shows are costing the most conversions.
Can conversion rate optimisation reduce my advertising costs?
Conversion rate optimisation can lower your cost per sale or lead, because more of the same paid visitors take action. It does not change the price of each click. technocity often pairs CRO with paid media work so landing pages match the ads that send traffic to them.
Which tools does technocity use for CRO?
technocity typically uses GA4 for funnels, Microsoft Clarity or Hotjar for recordings and heatmaps, and VWO or Optimizely for A/B tests, alongside Figma for design. Tools are chosen to suit your platform, traffic and privacy requirements.
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