Email and WhatsApp marketing people choose to receive.

Yes. WhatsApp Business Platform rules require that people opt in before a business sends them messages, and that the opt-in clearly names the business and the type of messages. technocity designs opt-in wording and capture points and keeps a record of consent for every contact.

A WhatsApp message template is a pre-approved message format that businesses must use to start a conversation outside the 24-hour customer service window. Templates are categorised as marketing, utility or authentication and reviewed by Meta. technocity writes templates to fit those rules so they are approved and stay active.

WhatsApp templates are usually rejected for being in the wrong category, using vague variables or containing promotional wording in a utility template. They are paused when recipients block or report them. technocity writes clear templates in the correct category and watches quality ratings so issues are caught early.

Yes. Email remains effective for longer content, receipts, newsletters and audiences who prefer it, while WhatsApp suits short, timely messages. Using both lets each message go to the right channel. technocity plans journeys that use each channel for what it does best without messaging people twice.

The first step is authenticating your sending domain with SPF, DKIM and DMARC, which major inbox providers now expect. Clean lists, consistent sending and easy unsubscribe also matter. technocity sets up authentication, removes unengaged contacts and monitors deliverability every month.