More people now ask AI assistants for recommendations instead of scrolling search results. Being cited in those answers is becoming as important as ranking.
Start with being understood
AI systems rely on clear, well-structured content. Say plainly who you are, what you offer, where and for whom. Avoid hiding key facts in images or vague marketing language.
Use structured data
Schema markup for your organisation, services, products, FAQs and articles helps machines interpret your pages correctly.
Answer real questions
Create pages that directly answer the questions customers ask, with specifics. Thin pages written for keywords rarely get cited.
Be consistent everywhere
Your name, services and details should match across your site, profiles and directories. Inconsistency weakens trust signals.
Earn mentions
Reviews, press, partner pages and expert articles give AI systems independent sources that confirm what you say about yourself.
Measure what you can
Track branded searches, referral traffic from AI tools where visible, and test common prompts regularly to see how you are described.
Our SEO team includes AI search visibility in every engagement. Ask us for a quick review of how assistants describe your business today.
