Digital Marketing · Performance marketing
Performance marketing measured by what you actually earn.
We plan, run and report paid media across channels as one budget, judged on conversions you can verify in your own analytics.
In short
What is performance marketing?
Performance marketing is paid advertising managed against measurable outcomes such as purchases, sign-ups or qualified leads rather than impressions. technocity plans budgets across Google, Meta, LinkedIn and other channels, fixes tracking first, runs structured tests on audiences and creative, and reports what each channel returns in accounts the client owns.
Sound familiar?
The problems we solve
Each channel reports its own wins and the totals never add up
Budget sits in campaigns nobody has reviewed in months
No one can say which spend actually produced sales
Agencies hold the ad accounts and the history with them
What’s included
How we can help
Channel and budget plan
A written plan that sets channel roles, budget split and the targets each one is judged on.
Cross-channel management
Day-to-day running of search, social and video campaigns as one programme with one set of goals.
Measurement reset
Tracking, attribution settings and conversion values rebuilt so every platform counts the same events.
Testing programme
A monthly calendar of audience, offer and creative tests with written results and next actions.
Timelines are typical starting points. Every project is scoped with you first.
What you get
- Channel plan with budget split and target cost per result
- Audit of current accounts with a prioritised fix list
- Unified conversion tracking across all ad platforms
- Monthly report reconciling platform data with your analytics
- Test log recording every hypothesis, result and decision
- Admin access to all accounts held in your name
Tools and technology
How it works
From first call to results
Audit the spend
We review every live account and tag to see where money goes and what is actually counted.
Agree the targets
We set a target cost per sale or lead per channel based on your margins, not on platform benchmarks.
Rebuild and launch
Campaigns are restructured around those targets, with tracking verified before budgets move.
Reallocate monthly
Each month we shift budget towards channels that return more and cut what does not.
Questions
Common questions
What is the difference between performance marketing and brand advertising?
Performance marketing is judged on direct, trackable actions such as sales or leads, while brand advertising aims at awareness and recall over time. Most businesses need some of both. technocity focuses paid budgets on measurable outcomes and is clear about which spend is meant to build demand rather than capture it.
How much should a business spend on performance marketing?
There is no fixed right amount: budget should follow what one customer is worth and how many you can serve. technocity starts with a test budget sized to reach statistically useful data in a few weeks, then scales spend only in the channels that hit the agreed cost per result.
Can you guarantee a return on ad spend?
No honest agency can guarantee a return on ad spend, because results depend on your offer, pricing, market and competition. technocity commits to sound account structure, accurate tracking, disciplined testing and transparent reporting, so you can see exactly what each channel returns and decide with real data.
Who owns the ad accounts when working with technocity?
The client always owns the ad accounts, pixels, analytics properties and data. technocity works with admin or partner access granted by you, so if you ever stop working with us, every campaign, audience and year of history stays with your business.
Is there a long-term contract for performance marketing?
Usually not. After an initial setup and measurement phase, technocity runs performance marketing month to month. You keep the work because it is earning its place, not because a contract says so, and notice periods are kept short.
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