Case study ยท E-commerce
An online store for handmade clay cookware
A Shopify store that sells handmade, unglazed clay pots to home cooks across India, with mix-and-match offers, prepaid checkout and recipes that show the pots in use.
The challenge
Where they started
Kalimannu makes handmade clay cookware in Kerala. Clay pots are fragile, come in many shapes and sizes, and go by a different name in almost every region. The store had to help buyers find the right pot, trust that it would arrive in one piece and pay with confidence.
- Client
- Kalimannu Natural & Clay Products
- Industry
- E-commerce
- Services
- E-commerce, Development, Design
- Stack
- ShopifyCustom Liquid themeRazorpayGoogle Tag ManagerMicrosoft ClarityMeta Pixel
Our approach
How we got there
Name every pot clearly
Each product lists its regional names in eight Indian languages, so buyers find the pot they know.
Make bundles easy
A mix-and-match offer rewards buying two or more pots, alongside three-size combo boxes.
Build trust at checkout
Prepaid checkout with UPI, cards, netbanking and wallets, plus free replacement for transit damage.
Teach the craft
Recipes and a care guide show how to season, cook with and look after clay.
What we built
The store
- Custom Shopify theme for desktop, tablet and phone
- Collections for clay cookware, combo sets and cooking essentials
- Product pages with sizes, savings and regional names
- Mix-and-match offer: 5% off two pots, 10% off three or more
- Razorpay prepaid checkout with UPI, cards and netbanking
- Recipe blog, care guide and WhatsApp support
The outcome
What changed
Handmade clay cookware sold online, shipped to 26 states and union territories so far
Offers, delivery terms and transit cover clear on every page
Buyers can ask questions on WhatsApp before they order
