Case study ยท E-commerce
Kerala spices, tea and snacks, shipped worldwide
A Shopify store for a spice shop in Idukki, Kerala, selling whole spices, tea, coffee and Kerala snacks to home cooks in India and abroad.
The challenge
Where they started
Carmel Spice Garden sells cardamom, pepper and other whole spices from Idukki, along with tea, coffee and Kerala snacks. The shop needed a store that works for buyers abroad as well as at home, and makes it easy to choose the right pack and everything a dish needs.
- Client
- Carmel Spice Garden
- Industry
- E-commerce
- Services
- E-commerce, Development, Design
- Stack
- ShopifyCustom Liquid themeRazorpayMeta Pixel
Our approach
How we got there
Organise the pantry
Three clear collections: spices, tea and coffee, and Kerala snacks.
Sizes and grades as buttons
Pack sizes from 100 g to 1 kg, chosen with one tap instead of a dropdown.
Shop by dish
Recipe bundles such as masala chai, biryani and chole add every spice the dish needs at once.
Make contact easy
Call and WhatsApp buttons on every page, and an FAQ on storing spices and tea.
What we built
The store
- Custom Shopify theme for desktop, tablet and phone
- Collections for spices, tea and coffee, and snacks
- Size and grade buttons on product pages
- Recipe bundles that add a dish's spices in one click
- Razorpay checkout and a worldwide shipping policy
- Call and WhatsApp buttons, FAQ and newsletter
The outcome
What changed
Kerala spices sold online and shipped worldwide from Idukki
Buyers pick sizes and grades in a single tap
Recipe bundles let buyers shop by dish, not only by spice
